Keep them coming back — big brand loyalty, neighbourhood scale
Digital loyalty programme with Apple & Google Wallet integration. Built by enterprise loyalty experts for independent businesses.
Free tier covers up to 50 active members. No credit card required. Set up in 5 minutes.
Everything you need
Mobile-First
Passes work on Apple Wallet & Google Pay. Customers always have their card — no app to download, no account to create.
Increase Visits
Smart notifications bring customers back at just the right time.
Enterprise Standards
Built with the same technology and standards used by Australia's leading retail loyalty programmes.
Set up in under five minutes
Getting your loyalty programme running is simple. No technical skills required, no hardware to buy.
Sign up and customise
Head to lastmileloyalty.com and create your business. Set your business name, brand colour, and how many stamps earn a reward.
Print your counter card
Your dashboard generates a QR code and a printable card for your counter. Place it where customers can see it.
Stamp customers
Customers show their digital card and your staff adds a stamp from their phone or tablet. Quick and easy for everyone.
Confirm rewards
When a customer earns their reward, they show a short code. Staff enters it and the card resets automatically. No fuss.
Effortless for your customers
No app to download. No account to create. No passwords to remember. Just scan, save, and start earning.
Scan the QR code
Customer scans the code on your counter card with their phone camera. Takes under 30 seconds to join.
Save to wallet
They enter their name and mobile, then save their loyalty card straight to Apple Wallet or Google Wallet.
Earn rewards
Every visit, they show their card to collect a stamp. Once they hit the target, they claim their reward and the card resets.
Why businesses choose Last Mile Loyalty
No app for customers to download
Cards live in Apple Wallet and Google Wallet, so customers always have them. No friction, no forgotten cards.
No hardware needed
Staff stamp customers using any phone or tablet. All you need is the printed counter card with your QR code.
Live dashboard
Track customer sign-ups, stamps, and rewards in real time. See how your programme is performing at a glance.
Free to start
The free tier supports up to 50 active members with full stamp and reward tracking. No credit card required.
Built by loyalty experts
Jonathan Reeve
Founder
With 25 years in retail and the last decade leading loyalty strategy at Eagle Eye — working with some of Australia's biggest brands including Woolworths and Endeavour Group — Jonathan built Last Mile Loyalty to bring enterprise-grade loyalty tools to independent businesses.
The same expertise that powers loyalty programmes for major retailers is now available to your local cafe, barbershop, or boutique. No complexity, no big budgets — just smart loyalty that works.
Ready to get started?
Join the businesses already using Last Mile Loyalty to keep customers coming back.